Atypic Prod. is an audiovisual production company created in 1997, producing TV commercials, brand content videos and corporate videos.
We respond to agency’s briefings by providing the adequate and efficient implementation of their concepts by taking on projects from conception, all the way through to strategy and delivery.
We are also open to any public or private company wishing to receive turnkey solutions for its audiovisual communication strategy.
At Atypic, we are heavily involved in digital image technologies and provides the most up-to-date in-house equipment: 4K shooting facilities (Arri Alexa Mini digital cinema camera) & HD, a full range of daylight lighting sources as well as a real-time Avid 4K post-production.
Atypic Prod. has produced and directed more than 700 TV commercials (Orange, Luxair, Pizza Hut, CFL, various French and Luxembourg ministries, The AB InBev group, ING…) and is part of the list of exclusive producers of France Télévisions Publicité's ADspace automated advertising purchase platform.
In order to provide the best advice to its clients in the pre-production phase, Atypic Prod is a member of the professional advertising regulatory authorities (ARPP) and offers its advertisers the possibility to have their campaigns validated free of charge before broadcasting.
Atypic Prod has also produced more than 300 corporate films (Armée de Terre, PSA Peugeot Citroën, Arcelor Mittal, KFC, France TV Publicité, SNCF, La Poste...) and several web series (Pizza Hut, Baloise Assurances, Suchard...).
Recently, Atypic Prod. develops more and more music video projects and supports the executive production of fiction projects.
Concerned about the environmental impact of audiovisual productions, Atypic Prod is a signatory of the Ecoprod charter, and is thus committed to a more sustainable, virtuous and committed production process.